Launch Your Shopify Store
A new 4 week e-course starting 10th January 2025
Are you ready for a beautiful new e-commerce website but feeling overwhelmed by the tech?
Whether you're migrating from another platform, building an e-commerce store for the first time, or simply want control over your own online storefront - this course is made for you!
You’ll learn from a Shopify Partner and e-commerce expert with two decades of experience in helping businesses like yours succeed.
In just four sessions, you’ll have the confidence to launch a beautiful, functional Shopify store for your artisan business, just like this one created for Printmaker Cally Conway.
START TODAY!
SOLO £60 (NORMALLY £75)
BUSINESS £120 (NORMALLY £150)
For Founders running their business solo without employees, we offer a discounted rate on courses.
Why Shopify?
Shopify is the best commerce platform for scale on the planet. The world’s most innovative companies, including Brooklinen, Heinz, and Allbirds, choose Shopify for everything from online to retail to wholesale to social commerce.
If you haven't tried Shopify before, you can explore Shopify free for 3 days and enjoy your first 3 months for just £1/mo with this affiliate link.
About The E-Course
FORMAT: Pre-recorded video tutorials - follow along at your own pace.
DATES: Weekly from 10th January for 4 weeks. Week 1 now available!
ACCESS: One year after videos published.
Together, we’ll transform that blank screen into a beautiful, functional online store ready to welcome your customers.
Here’s a look at what we’ll cover:
WEEK 1: Shopify Basics and Dashboard Essentials
In this first module, I’ll introduce you to the Shopify platform, taking you through the dashboard, navigation, and the vital settings every store needs. You’ll learn how to manage fundamental areas like taxes, shipping, and store policies, so you can start confidently with a solid foundation.
WEEK 2: Customising Your Store to Match Your Brand
I’ll show you how to give your store a unique, professional look that matches your brand’s identity. Using Shopify’s free themes, we’ll go step-by-step through customisation options, from layout and colour schemes to fonts and logos, ensuring your site reflects your brand beautifully and consistently.
WEEK 3: Creating the Perfect Product Page
Creating product pages that sell is key. In this module, I’ll help you design engaging, customer-focused product pages with clear descriptions, pricing strategies, and eye-catching images. You’ll learn best practices for presenting your products in a way that appeals to customers and maximises sales potential.
WEEK 4: Organising Your Store and Preparing to Launch
Finally, I’ll help you organise your store so it’s intuitive for customers to navigate. We’ll go over creating collections, setting up menus, and final launch preparations, including configuring your domain when you're ready to go live. By the end of this module, you’ll have the knowledge you need to create an online shop that’s structured, visually appealing, and launch-ready.
Each module is designed to build your confidence and skills as we go along, so by the end of the course, you’ll be in control of a fully functional Shopify store that’s uniquely yours. This course is ideal for business owners who are new to Shopify or e-commerce, and who want to feel empowered to manage their own site with ease.
FAQ
Who is this course for?
This course is ideal for:
- Business owners or artisans who want to migrate their business to Shopify.
- Entrepreneurs with no previous website experience who want a hands-on approach.
- Anyone looking to manage their own basic online store, without relying on external developers or designers.
Do I need any technical experience to take this course?
No prior technical experience is required! This course is designed for beginners, and I’ll guide you step-by-step through each part of the setup process, using clear, non-technical language.
What will I need before starting the course?
- A Shopify Account: You're welcome to sign up using my Shopify Affiliate link, which offers a free trial and £1 for your first month so you can explore the platform risk-free before the course begins.
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Product Information: Having some images, descriptions, and details for at least a few products is helpful.
What if I don’t have all my products ready?
Not a problem! This course is designed to help you set up the foundations of your store, so even if you only have one or two products, you’ll be able to practice creating listings and organising your store layout. You can always add more products after the course.
Will I have a complete, ready-to-launch website by the end of this course?
Yes, that’s the goal! By following the four 1 hour sessions and completing all associated tasks such as adding products, store settings, page information etc, you’ll have a fully functioning Shopify store with all key elements in place. You’ll be prepared to launch once you've had time to add all of your products and information. For some this will take weeks, for others it could be months, it depends on the size of your inventory and how much time you have - which is why we give you a year to access the lessons in your own time.
I already have a store, but don't know how to edit it.
If a third party has set up your Shopify store for you, this course will help you to navigate your way around and will be a useful reference when you want to make changes.
Do I need to purchase a Shopify theme?
No, we’ll be working with Shopify’s free themes, which are high-quality and offer a range of customisation options for a professional-looking store. If you later decide to invest in a premium theme, you can easily switch to one without losing any content.
What are Shopify themes?
A theme controls the appearance of your store. It's kind of like choosing furniture for a room and then teaming it with your own wall colours and artwork. Shopify offer free and paid themes and some businesses hire developers to create bespoke themes. Free themes are a great place to start and just like having the same furniture as someone else, you can still make your home look unique to you.
What if I can’t make the start date?
Each session is pre-recorded and drops weekly from the course start date. You’ll be able to watch the recordings at your convenience once the lesson is released.
Can I access this course on my own schedule?
Absolutely! The course recordings will be available for a whole year so you can re watch them whenever you need. Just log in to access the content.
Why are the lessons released a week apart?
Some people work better with deadlines and like to follow along in 'real time' with a lesson followed by homework tasks. If you like a challenge and would love to see what you can achieve in 4 weeks, feel free to do this. Otherwise just complete the lessons whenever works for you.
Can I ask my tutor questions?
Yes! You can leave and reply to comments and questions within the lessons. Comments are public to anyone on the same course, but they pass a moderation stage so that you have the option to start your question with 'I have a private question...'
Will this course cover marketing or SEO for Shopify?
This course will cover some SEO basics to help improve your store’s visibility, including optimising product pages and creating an About Us page. Marketing strategies like email campaigns and social media promotion are outside the scope of this course, but keep an eye on other free & paid courses on these topics.
What if I want more advanced Shopify features like Wholesale, cross-selling, subscriptions or Point of Sale?
We’ll cover the basics for retail store setup for those who have a physical item to sell and ship, but if you’re interested in wholesale or in-store options, I’ll point you to resources that help with more advanced configurations. The great thing about Shopify is that there's hundreds of great apps available that can extend the functionality of your store. You’re also welcome to reach out for additional guidance after the course in the form of personalised coaching.
How long will it take for my store to be ready?
With focused effort, you could have your store live within 4 weeks, it depends how many products you have and how much time you can dedicate to working on your store. Some participants might launch right after the course ends, while others might take more time to add their products, configure settings, write content, and fine-tune details. The course is designed to provide a solid foundation so you’re confident launching whenever you’re ready.
Do you offer Payment Plans for this course?
Yes! Klarna and Clearpay options are offered by our payment provider to eligible customers for some high ticket values. We don't control the payment plan ourselves, but look out for the options offered to you at checkout to spread the cost.
What is the discounted rate for individuals?
The discounted rate aims to support smaller businesses who are operated by an individual without a team. If this is you, please select the reduced rate.
What is your connection to Shopify?
As a Shopify Partner, we create resources designed to help business owners set up and succeed on the Shopify platform. This partnership allows us to share an affiliate link with exclusive Shopify discounts for new users. If you choose to sign up through our link, we may receive a small commission at no extra cost to you.
While affiliated as a partner, we are not endorsed or sponsored by Shopify. Recommendations are based solely on our own experience with Shopify’s tools and services, aimed at helping small businesses thrive online.
Your Tutor
Lyndsey's entrepreneurial journey began over 20 years ago in commercial photography, laying the foundation for a career marked by a diverse range of creative and business achievements.
She established a successful photographic studio, developed highly regarded commercial photography e-courses for a global business audience, and built the industry-leading photo backdrops brand Photo Boards®.
Alongside these ventures, she's co-founded two homeware and gift shops, two coffee houses, and established multiple e-commerce stores serving wholesale and retail customers.
Lyndsey’s expertise has led her to serve as a guest expert for prominent organisations including Etsy, Folksy, Time Inc., and Vodafone Business.
Amidst the pandemic’s impact on retail and hospitality, Lyndsey embraced a slower, more intentional lifestyle from her cottage in the countryside. With her industry connections and extensive experience, Lyndsey now guides other businesses as a digital consultant, helping creative brands define and achieve their own visions of success.
She is pursuing her passion for championing craftsmanship through artisanfounder.com a dedicated directory and podcast, celebrating the finest artisan products, places, and experiences worldwide, and shares her musings in a weekly newsletter titled Notes from Under The Walnut Tree.
PRE-LAUNCH TICKETS
Purchase a ticket ahead of launch and save £15-30
SOLO £60 (NORMALLY £75)
BUSINESS £120 (NORMALLY £150)
For Founders running their business solo without employees, we offer a discounted rate on courses.