A private coaching session
Your website is working well, but now it’s time to focus on growth.
In this session, we’ll explore how to strategically increase your sales through methods like upselling, cross-selling, packaging improvements, loyalty programs, and more.
Whether you’re looking to run more effective promotions or build stronger relationships with repeat customers, we’ll work together to identify opportunities to refine and expand what you’re already doing.
What we'll cover
Creating effective promotions – We’ll discuss your current promotional strategy and explore ways to fine-tune it for better results, from seasonal offers to limited-time discounts.
Cross-selling and upselling strategies – We’ll review your current product lineup and explore how to subtly encourage customers to explore complementary products or upgrade their purchase.
Enhancing packaging and customer loyalty – Together, we’ll discuss ways to improve your packaging experience to delight customers and explore ideas for loyalty schemes that keep people coming back.
Perfect for
Artisan businesses looking to boost sales through thoughtful promotions, cross-selling, and upselling, while strengthening customer loyalty with improved packaging and rewards programs.
Why I Created This
Over the years, I’ve seen how simple adjustments in promotions, product positioning, and customer loyalty can lead to meaningful revenue growth while still feeling authentic - without the need to run constant flash sales.
That’s why I created this Grow session: to help artisan business owners refine their approach to increasing sales, through subtle yet effective strategies that align with their brand.
Together, we’ll look for ways to build deeper connections with your customers and gently encourage them to buy more, stay longer, and keep coming back.
The Challenges You Might Be Facing
“I’m not sure how to run promotions without cheapening my brand.”
You want to offer promotions, but you worry that discounts or special offers might undermine the quality and craftsmanship of your products.
Together, we’ll explore ways to create thoughtful, well-aligned promotions that feel right for your brand and encourage sales without eroding the value of your work.
“My customers aren’t exploring or purchasing other products.”
You’ve worked hard to create a cohesive product line, but your customers tend to buy just one item without considering others.
We’ll discuss subtle cross-selling and upselling strategies that encourage customers to explore complementary products or upgrade their purchase, all without feeling pushy.
“I want to build more loyalty, but I’m not sure how.”
You know repeat customers are valuable, but building a lasting connection can feel challenging in the online space.
We’ll explore how small improvements in packaging, personalised touches, or a thoughtful loyalty scheme can help deepen customer relationships and keep them coming back.
Your Coach
Lyndsey's entrepreneurial journey began over 20 years ago in commercial photography, laying the foundation for a career marked by a diverse range of creative and business achievements.
She established a successful photographic studio, developed highly regarded commercial photography e-courses for a global business audience, and built the industry-leading photo backdrops brand Photo Boards®.
Alongside these ventures, she's co-founded two homeware and gift shops, two coffee houses, and established multiple e-commerce stores serving wholesale and retail customers.
Lyndsey’s expertise has led her to serve as a guest expert for prominent organisations including Etsy, Folksy, Time Inc., and Vodafone Business.
Amidst the pandemic’s impact on retail and hospitality, Lyndsey embraced a slower, more intentional lifestyle from her cottage in the countryside. With her industry connections and extensive experience, Lyndsey now guides other businesses as a digital consultant, helping creative brands define and achieve their own visions of success.
She is pursuing her passion for championing craftsmanship through a dedicated directory and podcast, celebrating the finest artisan products, places, and experiences worldwide, and shares her musings in a weekly newsletter titled Notes from Under The Walnut Tree.
What you'll get from the session
By the end of this session, you’ll have a clear, actionable plan tailored to growing your revenue through thoughtful, strategic improvements.
This plan will include steps to refine your promotions, enhance cross-selling and upselling opportunities, and build customer loyalty—all designed to boost sales while staying true to your brand’s values. Whether you choose to implement these strategies yourself or work with your team, you’ll leave with a roadmap for sustainable, meaningful growth.
You’re welcome to continue booking further coaching sessions to ensure ongoing progress, or you can take this plan and run with it on your own. Either way, this session is designed to give you the clarity and confidence to grow your business at a pace that feels right for you.
Frequently Asked Questions
How do I schedule my appointment?
Upon purchasing coaching, you'll be able to go ahead and book a date/time in the calendar on your coaching page.
Can I purchase coaching more than once?
Absolutely! If you find yourself in need of coaching more than once, we can discuss availability for regular sessions or you can simply book another session online.
What if I can't decide which themed session to choose?
The themes are there as a guide, but we might start on one theme and spend more time on another. The session is led by what you need help with most urgently.
Should I book for one hour or two?
2 hours is recommended for a first session, but we can start with 1 hour if you prefer.
How is the coaching delivered?
We will use Google Meet for the coaching session, which is browser based.
You'll ideally attend via a desktop/laptop screen so that you can can clearly see my screen share.
You'll receive a call link automatically via email when you book a date.
Do I need to understand the technicalities of my website?
No, whether you manage your own website or someone else does this for you, the aim of our session is to help you to understand where improvements can be made. You can either do these yourself or instruct your developer to make changes.