A private coaching session
Your website is performing well enough, but there may be areas where subtle improvements could lead to better results.
So many founders are missing out on sales due to easy-to-fix website improvements.
In this coaching session, we’ll focus on optimising the customer experience - making it easier for visitors to explore, connect with your products, and ultimately make a purchase.
By refining the flow of your site and building trust, we’ll work together to enhance your site’s performance and turn more visitors into loyal customers.
What we'll cover
Understanding customer behaviour – We’ll review your current metrics, like conversion rates and cart abandonment, and discuss what these numbers might be telling you about your customers’ journey.
Improving website usability (UX) – We’ll talk about the current flow of your site and how to make it easier for visitors to find what they’re looking for, leading to more conversions.
Building trust with subtle tweaks – From improving product descriptions to clarifying your shipping information, we’ll explore simple ways to enhance customer confidence and make the purchasing process feel seamless.
Perfect for
Artisan businesses who want to improve their website’s usability and sales performance by making small, thoughtful changes that will enhance the overall customer experience.
Why I Created This
I'm on a mission to help independent businesses stand out in a crowd of noise by building a solid brand whose stories spread on their own without much effort.
I know that many independent businesses struggle with sales and often turn to social media or advertising in hope of a quick boost.
However the easiest fixes often lie in missed opportunities to convert their current visitors into buyers.
That’s why I created this 1 to 1 session: to help you gain clarity on your site’s performance, from reviewing metrics like conversion rates to improving usability. Together, we’ll explore subtle changes that can build trust with your customers, making their experience smoother and more enjoyable, while gently guiding them toward completing their purchase.
The Challenges You Might Be Facing
“I don’t understand why people aren’t buying”
You’ve put so much care into your products, yet visitors seem to leave without purchasing, and you’re not sure why. Conversion rates feel low and cart abandonment is high, but understanding the data behind it all can feel overwhelming.
Together, we’ll review your metrics, like conversion rates and customer behaviour, to uncover insights into where your customers are dropping off and why. We’ll discuss actionable ways to improve your site’s flow and boost sales.
“People seem to get lost or frustrated on my site”
You know your products are great, but you’re concerned that visitors might be struggling to navigate your website. Perhaps they’re not finding what they’re looking for, or the buying process feels confusing or clunky.
We’ll explore your website’s current usability, identifying areas where the experience could be smoother. We’ll look at ways to simplify navigation and make it easier for customers to complete their journey from browsing to buying.
“I’m not sure if my website is building enough trust”
You’ve worked hard to build your business, but you’re unsure if your website makes customers feel confident in purchasing from you. Maybe your product descriptions, shipping information, or return policies aren’t as clear as they could be.
Together, we’ll look at small but meaningful changes that can build trust with your customers - whether it’s tweaking your product details, simplifying checkout, or enhancing your site’s overall clarity to ensure customers feel secure and ready to buy.
Your Coach
Lyndsey's entrepreneurial journey began over 20 years ago in commercial photography, laying the foundation for a career marked by a diverse range of creative and business achievements.
She established a successful photographic studio, developed highly regarded commercial photography e-courses for a global business audience, and built the industry-leading photo backdrops brand Photo Boards®.
Alongside these ventures, she's co-founded two homeware and gift shops, two coffee houses, and established multiple e-commerce stores serving wholesale and retail customers.
Lyndsey’s expertise has led her to serve as a guest expert for prominent organisations including Etsy, Folksy, Time Inc., and Vodafone Business.
Amidst the pandemic’s impact on retail and hospitality, Lyndsey embraced a slower, more intentional lifestyle from her cottage in the countryside. With her industry connections and extensive experience, Lyndsey now guides other businesses as a digital consultant, helping creative brands define and achieve their own visions of success.
She is pursuing her passion for championing craftsmanship through a dedicated directory and podcast, celebrating the finest artisan products, places, and experiences worldwide, and shares her musings in a weekly newsletter titled Notes from Under The Walnut Tree.
What you'll get from the session
At the end of our time together, you’ll have a clear, actionable plan specifically tailored to your business, aimed at improving how your website converts visitors into customers.
This plan will include thoughtful, practical steps you can take to enhance your site’s usability, build trust with your audience, and better understand your metrics.
You’ll gain the clarity and confidence to either make these changes yourself - whether you manage your own site on platforms like Shopify - or brief your developer effectively, ensuring they understand your vision and goals.
We’ll also discuss the possibilities and limitations of your current platform, so you can make informed decisions about what’s achievable or where expert support might be needed.
Whether you choose to work through these changes independently or continue with further coaching, the choice is entirely yours. You’re welcome to book additional sessions for ongoing guidance, or move forward using the plan we’ve created together as your guide.
This session is designed to give you both clarity and control, empowering you to improve your website’s performance at a pace and approach that suits you.
Frequently Asked Questions
How do I schedule my appointment?
Upon purchasing coaching, you'll be able to go ahead and book a date/time in the calendar on your coaching page.
Can I purchase coaching more than once?
Absolutely! If you find yourself in need of coaching more than once, we can discuss availability for regular sessions or you can simply book another session online.
What if I can't decide which themed session to choose?
The themes are there as a guide, but we might start on one theme and spend more time on another. The session is led by what you need help with most urgently.
Should I book for one hour or two?
2 hours is recommended for a first session, but we can start with 1 hour if you prefer.
How is the coaching delivered?
We will use Google Meet for the coaching session, which is browser based.
You'll ideally attend via a desktop/laptop screen so that you can can clearly see my screen share.
You'll receive a call link automatically via email when you book a date.
Do I need to understand the technicalities of my website?
No, whether you manage your own website or someone else does this for you, the aim of our session is to help you to understand where improvements can be made. You can either do these yourself or instruct your developer to make changes.